The 2019 Orlando Regional REALTOR® Association consumer awareness campaign is in full swing, with "Use A REALTOR®" messages appearing on air, online, in print, and along major roadways. This year's campaign emphasizes the value that a REALTOR® brings to a real estate transaction, along with the advantages of engaging a REALTOR® over a licensed real estate agent.
ORRA's $350,000 multi-media campaign (funded by an annual per-member assessment of $25) is a project of the association's communications committee, which is led by Chairman Kathy Pasha. The committee oversees all components of the campaign, from messaging and artwork to the media buy.
The 2019 buy includes paid placement of digital banners, radio spots, social media advertisements, and billboards. Much of the campaign's materials, including radio spots and videos, are available for member use. For example, radio spots can be embedded in members' websites and videos can be shared across members' social media platforms for the happy result of spreading "Use A REALTOR®" far and wide.
Radio messages are available in both English and Spanish.
Video ads are currently in rotation on both television outlets and on social media platforms. Click through to Vimeo.com/ORRAtv to download the videos for your own use.