Message From The President

The Key To Your Success

By Jeffrey M. Fagan
Orlando REALTOR® magazine, Summer 2019

This issue of Orlando REALTOR® magazine focuses on two critical objectives of the REALTOR® organization:

•Ensuring that you are aware of the laws and regulations that govern your actions; and
•Lobbying for or against those very same laws and regulations because they also govern your ability to successfully practice real estate.

First up is a collection of articles that provides you with a preview of ORRA’s 29th Real Estate Legal Summit. The summit will be held September 5, 2019 at the Florida Hotel and Conference Center. It’s an all-day affair (worth eight CE credits) that provides essential and up-to-date information on today’s pressing legal issues. This event fills up quickly; sign up as soon as you can.

Next we have a recap article from the 2019 Florida Legislative Session. It was a banner year for Florida REALTORS®, with a record number of our supported bills earning the approval of both the Legislature and Gov. DeSantis.

However, the real point I want to make from my soapbox is that while REALTORS® are expected to adhere to laws and regulations, being a REALTOR® is just as much about adhering to the standards of professionalism set by the REALTOR® Code of Ethics and, frankly, common decency. For those reasons, a primary objective of my presidency has been to improve our members’ professionalism across the board.

Since professionalism starts at the top, earlier this year we rolled out the new Excellence in Professionalism - Platinum Key Certification course. The program is based on our popular Excellence in Professionalism – Gold Key Certification course but is directed toward brokers (broker associates may also take the class). Already 75 active brokers have earned the PKC credentials, joining the 3,200 active members who hold GKC credentials.
Like GKC, the PKC certification signals to both consumers and other real estate practitioners that a broker is dedicated to practicing the utmost in customer service and brokerage management. Also like the GKC structure, an entire real estate office has the opportunity to become a PKC certified brokerage and may advertise itself as such.

PKC and GKC courses are offered throughout the year; registration is available through If you’re thinking about earning certification, now’s the time to sign up. Consumers are becoming more and more vocal about insisting on professionalism from their real estate practitioners, and in the upcoming years we will be using our formidable public awareness machine to highlight PKC and GKC as evidence of Orlando REALTORS®’ commitment to professionalism.

Professionalism and quality service are, without a doubt, the keys to achievement in our industry. ORRA is here to help you through each step of the process. I hope that you take advantage of what we offer, and that I’ll see you along your path to success.

ORRA President Jeffrey M. Fagan, Watson Realty Corp, can be reached at