News & Information: Ask ORRA

Ask ORRA: E-mail List Sales

Wednesday, April 6, 2016  
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Question: I want to buy a list of REALTORS’® e-mail addresses. Why won’t ORRA sell it to me?

Answer: ORRA has a long-standing policy that prohibits the sale of its members’ e-mail addresses.

Recently, ORRA initiated a fee-based service that distributes e-mails to the membership on behalf of paying clients. The advertising messages arrive from a dedicated address ( and via a separate service, so members can unsubscribe without affecting receipt of ORRA's e-mailed newsletters, dues reminders, event and education notices, etc.

ORRA members are permitted to purchase the service, although agent recruitment is not permitted through this platform. Learn more

While ORRA does not sell a list of members' e-mail addresses, it does sell a list of members’ preferred physical addresses for direct mail advertising. Members are permitted to purchase the list, and the platform may be used for agent recruitment. Learn more

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