News & Information: REALTOR® News

Brokers grab some breakfast and a crash course in MFMLS resources

Monday, October 9, 2017  
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The ORRA Broker Breakfast in October brought together brokers representing companies of all sizes for the opportunity to network, learn about broker-specific tools offered by MFRMLS, and, of course, eat a delicious breakfast!

This month the brokers were joined by Tamara Waters of MFRMLS. Tamara discussed the benefits offered by MFRMLS and how brokers can use its resources to their full potential. Tamara went over a lot of different tools many brokers haven’t even used before, including GopherIT Portal, ListTrac, HouseFax, and more.

One tool that can really benefit a brokerage is the Market Reports Tab in Matrix. Under this tab, you can find stats for both your office and and agents. In the agent’s section under “Award Detail Report” you can input an agent or office ID and see where your agents or office ranks within the MLS system. This tool can be beneficial to your marketing strategy by finding out the office stats you need to promote the success of your business!

Another great benefit that Tamara discussed was ListTrac. This feature tracks all of your listing exposures. You can find out how many people are looking at your listings, for how long, and on what websites. This tool can help you find which website you’re getting the most views on and which listings are getting the most attention. You can also share the reports with your clients so they know how well their listings are doing.

If you missed this ORRA Broker Breakfast and want to learn more about these resources, consider signing up for a MLS Tools for Brokers course! And, stay on the lookout for the next Broker Breakfast.


Click here to register for MLS classes.

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