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Monday, June 2, 2014  
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Orlando REALTOR® | May/June 2014

Keep business and pleasure firmly separated on Facebook in order to maximize this powerful marketing tool

By Andy Tolbert

What’s better for marketing your services on Facebook… a personal profile or a business page? Let's settle this right here!

When you first join Facebook, you start what's called a "personal profile" that can have friends (up to 5,000), host events, and share status updates. That's about it. Don't try to get clever and start your personal profile in your business name... the Facebook terms of service states "personal profiles represent individuals and must be held under an individual name, while business pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook."

A business page can do everything that a personal page can, plus a lot more: unlimited fans and followers, tabs, widgets, contests, exhaustive engagement analytics, etc.! You can also "boost" your posts on a business page. For example, simply post an item about a new listing, and then for a small fee promote it to a target market of potential buyers in a specific location, demographic category, and/or psychographic characteristic.

In addition, Google indexes Facebook business pages into their search algorithms, something that is not done for Facebook personal pages.

As great as a Facebook business page is, with super-powerful tools to build a fan base, share info, and ultimately get more transactions if utilized properly, be sure not to neglect your personal profile. The friends and family who follow your personal posts are part of your sphere of influence and your referral network. But while it’s ok to post business items on a personal profile, you absolutely positively do not want your personal posts and pictures on your business page!

Andrea "Andy" Tolbert, Compass Training Center, is a broker-associate and is the instructor of ORRA’s educational class “Introduction to Social Media for REALTORS®” on May 28, 2014. She can be reached at  


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