News & Information: Market Diversity Quick Q&As

Market Diversity - Understanding Diversity

Friday, May 24, 2013  
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Q. How can I improve my understanding and knowledge of market diversity?

A. You can improve by:

  • Learning the appropriate market diversity language and vocabulary;
  • Increasing your cross-cultural awareness and comfort level
  • Developing cross-cultural relationships
  • Learning as much as possible about the traditions and beliefs of your potential customers; and
  • Learning about other cultures and countries at

Market Diversity Quick Q&As are provided by the ORRA Market Diversity Subcommittee as a service to ORRA members.

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