Learn to Create & Market Professional-Looking Photos and Videos for Real Estate
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Learn to Create & Market Professional-Looking Photos and Videos for Real Estate

When: March 31, 2015
9:30 AM to 12:00 PM
Where: Orlando Regional REALTOR® Association
1330 Lee Road
Orlando, Florida  32810
United States
Contact: Professional Development

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Get more listings and increase showings!!

REALTORS® are not expected to be professional photographers and videographers but you'll impress a prospective seller and possibly gain commission sooner if you provide professional photos as part of the property's marketing plan. In this course will you learn how to shoot do-it-yourself photos and videos the right way!

The instructor will cover...

  • History of real estate marketing
  • Prepping the property - staging, lighting and color temperature, test shots for color accuracy
  • Statistics - HGTV effect, buyer perception, SEO
  • Equipment - camera and lenses, audio, stabilizers
  • Good vs. bad - what REALTORS® need to know
    • Branding
    • Length
    • Audio and music
    • Buyer mentality
  • Software basics for photo and video


Michael Buffa, is the founder of B Squared Media and a business-minded entrepreneur with a passion for filmmaking. He earned his undergraduate degree in business management with a focus on marketing from the University of Georgia Tech as well as his MBA from Rollins College. Mr. Buffa spent five years in commercial real estate and while working at NAI Realvest, he was awarded rookie of the year for his sales and leasing volume. He has had the pleasure of working with companies such as Disney, TeleToon, Brambles, Rollins College, Harbor House of Central Florida, and Keller Williams Heritage Realty.

March 31, 2015
9:30 a.m. -12:00 p.m.
Check-in begins at 9:00 a.m.

ORRA Members: FREE
Non-Members: $15
On-site: registration + $15
No Show Fee: $25



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Business casual attire requested for educational programs.

Course provided by
B Squared Media

ORRA Partners
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