How to Price a Listing in a Competitive/Changing Market
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How to Price a Listing in a Competitive/Changing Market

When: September 15, 2014
9:00 AM to 1:00 PM
Where: Orlando Regional REALTOR® Association
1330 Lee Road
Orlando, Florida  32810
United States
Contact: Professional Development

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Learn how to price your listings correctly!

This course covers how to price properties in a competitive market by being introduced to the concepts of appraisal versus a CMA, the general descriptions of each, and the legal obligations that REALTORS® have in Florida. Learn how to avoid carrying listing for a long time!

Upon completion, you will be able to:

  • Define pricing, valuation, appraisals and CMA's
  • Identify the challenges for pricing properties; how "days on market" can effect pricing
  • Define 3 methods to value how Florida Statue 475.612 relates to valuation reports
  • Read a market; estimate supply and demand
  • Calculate and apply the absorption rate
  • Understand that the 'market' is comprised of several markets in a geographical area
  • Know why some price ranges will always outperform others
  • Protect the consumer by adhering to article 1 of the REALTOR® Code of Ethics


Cynthia DeLuca, ABR, ASR, CSR, GRI, is an instructor for many continuing education and GRI courses. She has also written several courses for the Florida REALTORS® and two GRI courses for the Nevada Association of REALTORS®. Ms. DeLuca was awarded the 2008 REALTOR® of the Year award for the West Volusia Association of REALTORS®. She has been featured in both Florida Realtor® Magazine and REALTOR® Magazine.

September 15, 2014
9:00 a.m. - 1:00 p.m.
Check-in begins at 8:30 a.m.

ORRA Members: $40
Non-Members: $55
On-site: registration + $15



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Business casual attire requested for educational programs.

Course provided by

ORRA Partners
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