The Agent Profitability Workshop
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The Agent Profitability Workshop

11/28/2011 to 11/29/2011
When: November 28-29, 2011
9:00 AM - 4:30 PM
Where: Orlando Regional REALTOR® Association
1330 Lee Road
Orlando, FL  32810
United States
Contact: Professional Development Department

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Created Especially for Today's Real Estate Agent
Learn how to…

  • Convert inquiries to real appointments
  • Immediately weed out lookers from real buyers
  • Take saleable listings in one appointment
  • Use strategies to get the seller to price it right

Course Outline

Day 1

  • Begin Business Planning
  • Introduction to Key Management Numbers
  • Psychology of Success
  • Setting the Right Attitude to Succeed
  • Eliminating Fear
  • Appointment Techniques
  • Lead generation
  • Working with Circle of Influence
  • Database Management
  • Working with FSBO's and Expired Listings
  • Three-Pronged Approach to Prospecting
  • Presentation Technique
  • Working with Sellers
  • Controlling the Listing Appointment
  • Listing Success Plan
  • Effective Pricing Techniques

Day 2

  • Working with Buyers
  • Setting Minimum Standards
  • Converting the Incoming Call
  • Gaining Loyalty
  • Proper Demonstration
  • Working with Closing Questions
  • Understanding All Types of Closes
  • Questioning Technique
  • Creating Environments for Closings to Occur
  • Forms of Resistance
  • Understanding Stalls, Situations and Objections
  • Learn to Master Objection Handling Technique
  • Self Management
  • Creating Systems to Become More Effective
  • Time Management
  • Creating Weekly Plans
  • Self Measurement and Accountability

Dan Elzer

Since 1998, Dan Elzer has utilized his business development and training skills to open several successful businesses, including a real estate brokerage, business consulting services, real estate training and consulting, and new home construction. Now with over 21 years of experience, Dan has trained and coached over 7, 000 agents and hundreds of real estate companies nationwide.

NO CE credits


ORRA Members: $99
Non ORRA Members: $114
On-site: Registration Fee + $15
Download the Brochure
Phone: 407.513.7268
Fax: 407.513.9120


In order to receive "CE" credits for any continuing education class(es), attendees must:
  • Be physically present for the entire program from beginning to end;
  • Sign any/all morning or afternoon attendance sheets; and
  • Refrain from using cell phones and laptops, except during designated break times.

Registration fees shown are for ORRA members who pre-register. Registration for non-ORRA members (members of other associations) is an additional fee of $15 (unless otherwise noted). On-site registrations will incur a fee of $15 in addition to the applicable registration fee.

ORRA Partners
ORRA would like to thank our Partners for their continuing support.
View the full list of ORRA Partners.