The best apps for real estate agents in 2018 are both easy to use and easy (or free!) on your wallet
By Reggie Nicolay
As REALTORS® gear up for a new year, many are wondering what new technologies they should add to their tech stack. Below are my favorite 10 top-trending real estate apps that will help you reach your 2018 goals. The list below may include apps for tasks that you’ve previously dismissed out of concern they are too expensive (or too difficult to adopt). Fear not, most of the apps listed are free or have upgrades starting at just $5 a month.
With “Charlie,” you’ll enter every meeting with the who, what, when, and where background of everyone in the room. The app researches your contacts, particularly those you’re about to interact with, and sends you information about their company, professional background, personal interests, and any news about them. For iOS | Free for 30 days, then $20/mo
DocuSign, the industry leader in electronic signature software, eliminates the costs, hassle, and lack of security in paper-based transactions. Use DocuSign to complete approvals and agreements in hours — not days — from anywhere and on any device. Quickly and securely access and sign documents. Easily upload and send documents for others to sign. Send reminders and check signing status any time.
For Android and iOS | NAR members exclusive rate of $20/mo
If you suffer from inbox overload, Cloze is worth considering. The Cloze dashboard includes a daily agenda that aggregates your inbox, contacts, calendar, and to-do list into an easy to manage list. The app even surfaces e-mails with mentions of follow-up activities on a specific day. Looking for related files and documents? Cloze also presents a clickable history of communication from each contact with related attachments. For iOS and Android | Free or Cloze Pro for $14/mo
4. Microsoft OneNote
Similar to Evernote, OneNote allows you to take notes, clip images from the web, and scribble notes by hand. It’s free, and best of all, if you already have a Microsoft Office subscription, your notes will sync across all your devices and Microsoft apps. OneNote also comes with an easy to use import module that transfers your notes from Evernote right into the app. For Windows, Mac, iOS, Android and web | Microsoft Office 365 Home for $100/yr
5. Realtors Property Resource® Mobile
Built exclusively for REALTORS®, RPR’s app offers on-the-go access to a nationwide, parcel-centric database of both residential and commercial properties. Easily search properties, create and send branded reports, and view local market activity… anytime, anyplace. Use your phone’s location to view nearby sales activity or take a deeper dive into any property and view tax, mortgage, historical and distressed data, flood zones, dynamic mapping, and more. For iOS and Android | Free
Use your phone to scan receipts and the ultra-simple Expensify will code and report the expense for you. It also keeps tabs on your spending, making it easy to itemize deductions when tax time rolls around. One click tells the app to track business miles through the GPS technology or odometer readings, which automatically records them for any kind of deductions or reimbursements. For Web, Android, and iOS | Free trial, then starts at $5/mo
7. Facebook Ad Manager
Agents will appreciate the mobile command and control center for all of their Facebook ad campaigns. Easily create ads, track the results, start and stop campaigns, even edit the ad budget and schedule all from a phone. Much like the Facebook mobile app, you’ll also see ad recommendations based on your top posts. | Free
Here’s a cool scenario. You’re at the door, about to open a Sentri Lockbox and your client asks for info on the listing. SentriSmart, the app offered by SentriLock, integrates data from Homesnap, HomeSpotter, and RPR. In just a few clicks, you’ll have all of the property’s information at your fingertips. For iOS and Android | Free
*Not available to ORRA members
No longer do you need to whip out the tape measure to create a floor plan for your next listing. With Magicplan, you can survey and build a comprehensive floor plan detailing room sizes and dimensions, all from your phone. Do your clients need help with pre-listing work and staging? Magicplan enables you to assist clients with both generating work estimates and staging their furniture. All finished with your floor plan? Download a PDF of your final layout, and you’re good to go. For iOS and Android | Free to $25.00/mo depending on features
Have you ever wished that when someone fills out a form on your website, that they would then be subscribed to your e-mail list and immediately start receiving messages from your automated new client campaign? How about having that same person then added to your CRM, or given access to buyer and seller information, all customized from you? Then Zapier is for you. Web | Free, then starting at $20/month depending on features
>Reggie Nicolay is vice president of marketing and social media at Realtors Property Resource®.