News & Information: REALTOR® News

Action steps for MFRMLS consumer site transition

Thursday, April 20, 2017  
Share | homepage is MFRMLS' new consumer-facing website and features advanced agent- and property-search functionality

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The parallel period for MFRMLS' consumer websites, and will end on April 24 with the sunsetting of

Beginning on April 25 all web traffic to will be redirected to Visitors to an agent’s custom link will be automatically redirected to the agent’s Personal URL (PURL) on the new site.

There are a few important things that all REALTORS® to do:

1. Review your profile information on
• Go to the MFR Login Portal.
• Click on the icon.
• Select “edit my profile” from the drop down menu under your name.
• Review your information, change as needed, click “save profile.”

2. Review/change your default PURL domain
Your PURL is equivalent to the custom link you had on You can review/change your PURL from the profile page.

3. Make sure your profile shows your photo
Watch a short tutorial on how to add/change your photo.

4. Update your marketing materials
Update any marketing materials (yard signs, business cards, flyers, etc.) and/or websites that display your old custom link address with your new PURL.

5. Watch the on-demand agent demo
Watch a walk-through of the new consumer website and its agent tools in the agent demo. Watch it here (log in with your MLS ID and password).

For support with your PURL or other questions about the new consumer website call us at 800.686.7451 or e-mail

ORRA Partners
ORRA would like to thank our Partners for their continuing support.
View the full list of ORRA Partners.