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Digging For Gold

Thursday, May 28, 2015  
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Orlando REALTOR® | May/June 2015

The reverse prospecting function in Matrix will find agents with clients' whose preferences match your listing

Wouldn’t it be great if you knew which agents had buyers who wanted a home just like your listing? It’s possible! The “Reverse Prospecting” function in Matrix produces a list of all agents who have clients set up on Auto Email which match your property.

The Reverse Prospecting feature facilitates agents getting in touch with each other for their clients' mutual benefit. Listing agents more easily find other agents with buyers looking for properties like the ones they represent for sellers. Agents representing potential buyers become more aware of available properties matching their buyers' criteria.
Reverse Prospecting is completely anonymous for your buyers. List agents are not given your customer names or contact information.

Set Up

For Agents working with Potential Buyer(s): To make a saved search available for Reverse Prospecting, click the "Available for Reverse Prospect" checkbox under the Automatic Email settings (My Matrix>Auto Email). This will assign a number to the search that will show on your Saved Searches screen. (It is automatically selected. You must uncheck it to opt-out.) List Agents with matching properties can now more easily find you.

For Listing Agents: If you have a listing you want to conduct Reverse Prospecting on, go to the “My Listings” screen (under the My Matrix tab), select the listing you want to Reverse Prospect, and click the “Reverse Prospect” button. The display will show you a list of agents with saved search criteria that match your listing. If you contact an agent, be sure to give them the numerical code from the display so they can easily find the matching search/customer.

Prospect Retrieval

1. Click or hover over the “My Matrix” tab;

2. Click “My Listings;”

3. Select either “My Active Listings” or “My Hit Counters” from the "Show" dropdown box;

4. Check off the desired listing you wish to view reverse prospects for; and

5. Click on the “Reverse Prospect” button below the results.

You’ll end up with a list of all agents who have clients set up an Auto E-mail that match your property.

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