News & Information: REALTOR® News

NAR to offer .REALTOR domain to first 500,000 takers

Wednesday, September 3, 2014  
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You know that website addresses end with the domain extension .com. And you’re probably seen others that end in .org, .edu, and .gov.

But did you know that hundreds – if not thousands – of new domain extensions will exist soon? That’s why NAR has secured the new .REALTOR domain.

October 23, 2014
NAR will provide the first 500,000 members who register for a .REALTOR domain with a free one-year license. For more information, visit www.about.REALTOR/

Like the term REALTOR®, only REALTORS® will be able to use .REALTOR domains, making it the clearest was to show consumers you are a member of NAR, adhere to a higher standard of ethics, and are a source they can trust.

There’s more than establishing a branded destination for consumers:

• Search engines like Google are focused on delivering relevant results, having a .REALTOR domain will tell them what kind of content to expect on your site, making it more likely that you will show up first when a consumer is searching for a REALTOR®.

• You don’t have to use valuable characters to the left of the dot to incorporate REALTOR® into your domain name, allowing you to focus on selecting the best domain for you.

• .REALTOR offers a clean slate of domain names to choose from, whereas most desirable domains are already taken in .com.

• The .REALTOR TLD directly connects YOU to the $5 billion REALTOR® brand, delivering additional branding and marketing value – just like placing the NAR logo on your business cards or your wearing REALTOR® lapel pin has in the past.

• The .REALTOR extension can only be used by REALTORS®, immediately proving your membership and status as a REALTOR®.

• Because the .REALTOR domain shares the REALTOR® name, it will continue to communicate positive attributes of trust, professionalism, community and expertise to consumers.

• .REALTOR will bring order and consistency to the currently disorganized real estate space on the Internet.

• Empowers NAR to set standards of professionalism and use that differentiates the .REALTOR domain from all others.

Learn more

ORRA Partners
ORRA would like to thank our Partners for their continuing support.
View the full list of ORRA Partners.