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News & Information: Orlando REALTOR® magazine - Special Feature

2015 ORRA Leadership Election

Friday, August 29, 2014  
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Orlando REALTOR® | September/October 2014

How well do you know the candidates who are vying for 2015 ORRA Chairman-elect?

Additional Candidate and Voting Information

To help you make an informed vote, Orlando REALTOR® magazine asked each chairman-elect candidate, and the rest of the incoming leadership, to answer a single question:

In your opinion, what is the greatest challenge that REALTORS® are facing, and how should ORRA address that challenge?

Here are their responses, reproduced exactly as submitted to Orlando REALTOR® magazine.

Chairman-elect  - One position available (contested)

Pegi Brock
Keller Williams Heritage Realty

I see that ORRA has several challenges quickly becoming a concern for us. We have banks, and other companies like Trulia, and Zillow that use our information to gather other information then sell it back to us for a fee. We must learn how to garner this information for our own needs. ORRA’S greatest strength is our education. Agents must learn how to be the BEST negotiators, the BEST contract writers, the BEST resource people in order to stay significant to Buyers and Sellers. Putting Buyers and Sellers together without a Realtor could prove to be a costly mistake. By having crucial, up to date training for all levels of production we can achieve this. One of our biggest jobs as a REALTOR is to educate our Buyers and Sellers as to our value and to the process of buying and selling real estate. This way our value is perceived.

Current ORRA Committee Service: Board of Directors (director), Budget & Finance, Communications (chairman), Community Relations, Executive (director), FR Directors 2014, FR/NAR Action, Membership

John Lazenby
Colony Realty Group, Inc.

I believe that our greatest challenge is that of earning the respect of the public and increasing their awareness of the value of our professional services. To address that challenge, we should encourage further industry-related education and promote diverse charitable and community involvement. ORRA has the ability and resources to provide a platform for Realtors to receive such education and to facilitate opportunities for that community involvement. It is proposed, and I endorse, that ORRA offer free credit-worthy education for our members. I have and will continue to recommend that ORRA sponsor a community service expo, so that our members can be introduced to charitable and civic service opportunities.

You are welcome to review my service to ORRA and the community at www.johnlazenby.com.

Current ORRA Committee Service: Audit, Board of Directors (vice chairman), Budget & Finance (chairman), Executive (vice chairman), FR Directors 2014, FR/NAR Action, Honor Society – FR 2013, Honor Society – ORRA 2013, Multiple Listing, Strategic Planning


Vice chairman - Two positions available (uncontested)

Bruce Elliott
Regal R.E. Professionals LLC

The proposed acquisition of Trulia by Zillow has to be one of the most challenging events facing Realtors today. Many will be perplexed or even scared of what this may mean to their business. All Realtor’s must remember our business is and will always be a person to person business. To excel, each of us must not only continue to embrace the changes around us but continue to educate ourselves as to the various market dynamics of the neighborhoods that our buyers and sellers live within. Like with any other industry, the internet can increase our productivity, but it takes a live person to interpret the many intangible things that are involved in buying and selling a home.

Professional regards,

Bruce Elliott

Current ORRA Committee Service: Board of Directors (vice chairman), Budget & Finance, Executive (vice chairman), FR Directors 2014, FR/NAR Action, Governmental Affairs,  Honor Society – FR 2013, Honor Society – ORRA 2013, Investment (chairman), Membership, Multiple Listing, Strategic Planning

Reese Stewart
RE/MAX Properties SW

There is an abundance of turmoil within the real estate industry, a lot of non-real estate entities are starting to show an interest especially where technology (internet) is involved, we have to be very vigilant on how the real estate data is controlled and distributed.

Current ORRA Committee Service: Board of Directors (director), Brokers, FR Directors 2014, FR/NAR Action, Honor Society – FR 2013, Honor Society – ORRA 2013, Multiple Listing

Director  Four positions available (uncontested)

Jill Boles
Don Asher & Associates, Inc.

One of the challenges that faces ORRA each year is our continued commitment to excellence. This commitment includes quality education for each member which helps to give them expertise in their field. It is also a commitment to our members to bring out their potential and their passion for the industry. Our challenge is to show them the value in their membership through working with and on committees and councils inside and outside of ORRA. Our challenge is our reputation to be continually built upon honesty, integrity, and true and fair dealings as a Realtor and a member of ORRA. ORRA’s audience is the membership, and the membership’s audience is the public. We must continue the challenge to ORRA to have high standards of excellence.

Current ORRA Committee Service: FR Directors 2014, FR/NAR Action, Grievance, Governmental Affairs, Honor Society – FR 2013, Honor Society – ORRA 2013, Property Management

Lou Nimkoff
Brio Real Estate Services LLC

In addition, the internet is making some buyers (or sellers) think they are qualified to make one of the largest purchases (or sales) of their life without the assistance of a real estate professional. With all this data out there, some people are misinterpreting what they see, and making potentially terrible decisions. The public needs to understand this, and REALTORS need to be the most educated and professional they can be. Again, ORRA can help educate members and inform the public.

Current ORRA Committee Service: Audit, Board of Directors, Budget & Finance, Commercial Operations (chairman), Facilities, FR Directors 2014, FR/NAR Action, Governmental Affairs, Real Estate School, Strategic Planning

Natalie Scheveling
Arrowsmith Realty Inc

THERE ARE TWO CHALLENGES THAT I FEEL ARE OUR BIGGEST ISSUSES THAT NEED TO BE ADDRESSED IMMEDIATELY…PROFESSIONALISM AND THE LACK OF ACCOUNTABLILITY FOR THE PROFESSIONALISM IN OUR INDUSTRY. WE NEED TO FOCUS ON INCREASING THE AWARENESS WITHIN OUR OWN INDUSTRY AND HELP RAISE THE STANDARDS. SECONDLY THE GROWTH OF THE MLS AND OTHER THIRD PARTY SITES. WE NEED TO MAKE SURE THAT OUR MEMBERS AND THE PUBLIC UNDERSTAND THE ROLE OF THE REALTOR AND PROTECTING OUR DATA.

Current ORRA Committee Service: Affiliates, Board of Directors, Brokers, FR Directors 2014, FR/NAR Action, Governmental Affairs, Professional Development, Qualifications (alternate), Young Professionals

Tansey Soderstrom
The Real Estate Firm of Orlando

In years past, the biggest challenge that Realtors would face would be the competition from each other. This is still a hurdle many Realtors must still overcome. Today the challenge lies not predominantly from our professional peers but instead from the readily available information at hand to the general public and rogue real estate agents and non-agents that plague our industry.

As Realtors we are bound by the Code of Ethics, 17 Articles that we as Realtors must live by. The general public may not know the difference between someone who has a Real Estate license and a Realtor. The Code and the professionalism of our industry set us apart.

Current ORRA Committee Service: Community Relations (chairman), Florida Real Estate Foundation Board of Directors (ORRA chairman), FR Directors 2014, FR/NAR Action Forum, Professional Standards


Affiliate director  (uncontested)

Tara Corriveau
North American Title Co.

In my opinion, the greatest challenge facing our REALTORS® today which ORRA should address is getting current members involved, especially our young professionals. We need to look ahead and prepare future leaders in our industry. I believe ORRA is headed in the right direction by having the vision 5 years ago to be the first Board in Florida to charter a Young Professional Network (YPN) Chapter. Ongoing support of this chapter will continue to encourage others to join, but more importantly ORRA will be seen as a progressive and forward thinking organization that individuals will want to be a part of and become engaged in programs implemented there.

Current ORRA Committee Service: ABCs of Real Estate, Affiliates, Honor Society – FR 2013, Honor Society – ORRA 2013, REALTOR® Expo (chairman), Unlock Your Future, Young Professionals (chairman)


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