ORRA public awareness campaign spreads "Use A REALTOR®" message
Thursday, June 26, 2014
ORRA :30 Commercial - "It's The Perfect Home"
View all ORRAs 2014 public awareness campaign commercials (:15 and :30)
ORRA’s annual public awareness campaign is in full swing, with ads touting the benefits of using a REALTOR® currently saturating the Orlando media market.
The association’s $172,500 media buy includes television, radio, print, and outdoor. Each medium carries a message encouraging consumers to call a REALTOR® due to changing market conditions and the challenges of buying or selling.
This year’s professionally produced television commercials (available for viewing on ORRAtv - ORRA’s YouTube channel) are running on HGTV, Central Florida News 13, FX-TV, and ESPN. Radio spots can be heard on many stations via the Total Traffic Network, and print ads are in Central Florida Lifestyle magazine and Orlando Business Journal.
And if you’re driving around, don’t be surprised to see an ORRA billboard. There are 15 of them scattered throughout the area’s most travelled roadways.
ORRA’s public awareness campaigns are funded by a $25-per member annual assessment that is collected with dues; new members are also assessed $25 with their initial dues payment. The ORRA Communications Committee is charged with developing the campaigns’ messaging and media buys, which are then approved by the ORRA Board of Directors.