Monday, March 31, 2014
Orlando REALTOR® | March/April 2014
It may be tempting to use the word "REALTOR®" in your domain name,
but it's a membership marks violation
The term REALTOR® is a highly identifiable word that captures the attention of web surfers, which makes it a mighty tempting word to use as part of a domain name or address. Resist that temptation, though, because the term is trademarked and vigorously protected by the National Association of REALTORS®.
There are lots of specifics governing permissible use of the word REALTOR® in domain names; here is a list of the principal rules.
--The term REALTOR®, whether used as part of a domain name or in some other fashion, must refer to a member or a member’s firm.
--The term REALTOR® may not be used with descriptive words or phrases. For example, Number1realtor.com, numberone-realtor.com, and realtorproperties.com are all incorrect.
--For use as a domain name or e-mail address on the Internet the term REALTOR® does not need to be separated from the member’s name or firm name with punctuation. For example, both johndoe-realtor.com and johndoerealtor.com would be correct uses of the term as a part of domain names; firstname.lastname@example.org and email@example.com are both correct uses of the term as part of an e-mail address.
--The REALTOR® block R logo should not be used as hypertext links as such uses can suggest an endorsement or recommendation of the linked site. The only exception would be to establish a link to the NAR website, REALTOR.org, or its official property listing site, REALTOR.com.
--The public has adopted the use of all lower case letters when writing domain names, even those containing trademarks. Therefore, for purposes of domain names and internet addresses only, there is an exception to the rule on capitalization of the term REALTOR® and it may appear in lower case letters.
--Whether you use traditional print media or the Internet, it is essential to use the REALTOR® marks in accordance with the rules and guidelines. The REALTOR® marks should only be used to denote membership in the National Association of REALTORS®.
Source: National Association of REALTORS®.