News & Information: Market Diversity Quick Q&As

Market Diversity - Multicultural Marketing

Friday, May 31, 2013  
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Q. What does multicultural marketing recognize?

A. Multicultural marketing recognizes a diverse market base such as ethnic minorities, people of color, people in same-sex relationships, urban and suburban populations, generational groups, and so forth.

Market Diversity Quick Q&As are provided by the ORRA Market Diversity Subcommittee as a service to ORRA members.

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