Member Login | Print Page | Contact Us
How to Price a Listing in a Competitive/Changing Market
Tell a Friend About This EventTell a Friend
How to Price a Listing in a Competitive/Changing Market

When: September 15, 2014
9:00 AM to 1:00 PM
Where: Orlando Regional REALTOR® Association
1330 Lee Road
Orlando, Florida  32810
United States
Contact: Professional Development

« Go to Upcoming Event List  

Learn how to price your listings correctly!

This course covers how to price properties in a competitive market by being introduced to the concepts of appraisal versus a CMA, the general descriptions of each, and the legal obligations that REALTORS® have in Florida. Learn how to avoid carrying listing for a long time!

Upon completion, you will be able to:

  • Define pricing, valuation, appraisals and CMA's
  • Identify the challenges for pricing properties; how "days on market" can effect pricing
  • Define 3 methods to value how Florida Statue 475.612 relates to valuation reports
  • Read a market; estimate supply and demand
  • Calculate and apply the absorption rate
  • Understand that the 'market' is comprised of several markets in a geographical area
  • Know why some price ranges will always outperform others
  • Protect the consumer by adhering to article 1 of the REALTOR® Code of Ethics


Cynthia DeLuca, ABR, ASR, CSR, GRI, is an instructor for many continuing education and GRI courses. She has also written several courses for the Florida REALTORS® and two GRI courses for the Nevada Association of REALTORS®. Ms. DeLuca was awarded the 2008 REALTOR® of the Year award for the West Volusia Association of REALTORS®. She has been featured in both Florida Realtor® Magazine and REALTOR® Magazine.

September 15, 2014
9:00 a.m. - 1:00 p.m.
Check-in begins at 8:30 a.m.

ORRA Members: $40
Non-Members: $55
On-site: registration + $15



Download flyer

Business casual attire requested for educational programs.

Course provided by

ORRA Partners
ORRA would like to thank our Partners for their continuing support.
View the full list of ORRA Partners