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Broker Summit: Achieving Peak Performance
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Broker Summit: Achieving Peak Performance

When: October 10, 2012
8:30 AM to 1:30 PM
Where: Hilton Orlando/Altamonte Springs
350 North Lake Boulevard
Altamonte Springs, Florida  32701
United States
Contact: Administration

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Your challenge is to reach the peak. Our challenge is to be part of your winning solution.

These are tough times for our industry and our marketplace.
As a broker, you need to know...

  • How far away your brokerage is from financial disaster
  • The only entity that has the potential of coming to your rescue
  • How Zillow intends to take over your business from within your own brokerage
  • Ways your brokerage is driving away today’s real estate consumer
  • The one thing you can do to bring your brokerage up to market level profitability

If you don’t have the answers to these critical issues, you are putting your brokerage and your tomorrow at great risk. An investment of only five hours of your time at the ORRA Broker Summit could put you back in the game. There is simply no better use of your time!

Led by real estate industry expert Jeremy Conaway of RECON Intelligence Services, the ORRA Broker Summit will provide you withe winning strategies and tactics for reaching the top. In preparation for the Summit, Jeremy is interviewing top producers, thought leaders, and others in the industry to gather vital insights on where the industry and market are headed. The ORRA Broker Summit is the culmination of this work.

Bonus Luncheon Seminar:
The Who, What, When, Where, How, and Why of the Random DBPR Inspection

Featuring Warren Sanger, Investigation Specialist II, Division of Real Estate - Bureau of Enforcement

Broker Summit Agenda

8:00– 8:30 a.m.
Registration & Continental Breakfast

8:30 – 8:35 a.m.
Welcome & Introductions
ORRA Chairman of the Board Stephen Baker

8:35 – 9:15 am
Understanding Today’s Consumer: The story of Consumer Connie and REALTOR® Orrie
Jeremy Conaway

The current participants in the Orlando real estate marketplace are acting out what may be the most important story ever told. It is not yet clear whether it is a love story or a comedy, whether it is heading for a happy ending or a tragedy. What is clear is that by working together with their association, Orlando REALTORS® can compose the ending of the story

9:15 – 10:15 a.m.
Insight Into Today’s Brokerage Conundrum: Why the Traditional Brokerage Business Model Cannot Generate a "Market” Level of Profit?
Jeremy Conaway

The traditional brokerage business model worked well from 1947 to 1974. It continued to show some potential until 1995. From then forward, it has been a complex but generally unsatisfying experience. It is time to turn this tired veteran out and move forward with that which will succeed in the new real estate market environment.

10:15 – 10:45 a.m.
What is the ORRA Market Really Telling Us About Our Business?
ORRA Executive Vice President Michael Kidd

To understand what changes are for survival of today's brokerages, it is essential to understand the market in which these brokerages exist. This inside market perspective and analysis will tell the story of the local real estate market, as well as the tale of agent production.

10:45 – 11:00 a.m.
Morning Break

11:00 – 11:30 a.m.
The Rapidly Transitioning Real Estate Internet: Brokerage Ally or Distraction
Jeremy Conaway

The Internet is currently expanding the role that information plays in the Orlando marketplace. Technical disruption and destruction are the forces of the day. What do Mercedes Benz, Redfin, Sawbuck, Trulia, HomeSnap, StreetAdvisor and Zillow have in common?

11:30 – 11:50 a.m.
Capital Redefines Professionalism: The Brokerage Success Formula Moving Forward

The star of the new direction in real estate will be an illusive commodity called capital. Introducing the investor centric consumer focused brokerage business model. Incorporating the consumer experience, standards, metrics, benchmarking, universal accountability and transaction management into the new brokerage business model. How will these forces impact the agent community and how will they respond?

11:50 a.m. – 12:00 p.m.
Question and Answer

12:00– 1:30
Bonus Luncheon Seminar:
The Who, What, When, Where, How, and Why of the Random DBPR Inspection
Warren Sanger, Investigation Specialist II, Division of Real Estate - Bureau of Enforcement

Register Now >

ORRA Broker Members
Only $25

Continental breakfast and lunch included!

Download the Program Flyer

Cancellation Policy
Requests for refunds must be received in writing by 5:00 p.m. on Friday, October 5, 2012. No refunds permitted for cancellations received after 5:00 p.m. on Friday, October 5, 2012, or for no shows.

Premium Sponsors


General Sponsors

ORRA Partners
ORRA would like to thank our Partners for their continuing support.
View the full list of ORRA Partners